2012年1月31日星期二

Big bet on tiny cars a bust

ELKHART, Ind. — For politicians betting on electric vehicles to drive job growth, the view from inside Think City's plant here is their worst nightmare: 100 unfinished vehicles lined up with no word whether they will be completed.

Only two years ago the tiny Think cars — two can fit in a regular parking space — were expected to bring more than 400 jobs to this ailing city and act as a lifeline to suppliers who once made parts for gas-guzzling recreational vehicles.

"We've said we're out to make Indiana the electric-vehicle state. It's beginning to look like the state capital will be Elkhart County," Indiana Gov. Mitch Daniels said in January 2010 in announcing government incentives used to lure Think to his state.

Instead, the Hoosier state's big bet has been a bust. The plant is devoid of activity; there are just two employees. A Russian investor who recently purchased Think's bankrupt parent in Norway has been silent about its future. A government-backed Indianapolis battery maker that was to supply Think wrote off a $73 million investment in the car company and on Thursday declared bankruptcy. Two unrelated electric-truck makers Indiana planned to nurture have yet to get off the ground.

Indiana's foray into electric vehicles is a cautionary tale for states in hot pursuit of high-tech manufacturing jobs. Think's story illustrates how politicians wanted to stimulate job growth so badly that they showered it and the battery supplier with tax breaks and incentives while at the same time failing to determine whether there was a market for the car: a plastic two-seater with a top speed of about 65 miles an hour and a price tag approaching $42,000.

"Where's the value?" Gregg Fore, an Elkhart recreational-vehicle-industry executive, said of Think. "I could buy a golf cart for five grand if that's what I wanted to drive."

Fore says the federal and state governments as well as Elkhart subsidized the Think project apparently believing those breaks would drive down the vehicle's price and make the cars more attractive. "By giving money to the battery company and electric-car company, they are saying, 'We want you to buy their products even though we know you don't want them.' "

Indiana's total losses aren't immediately known. Katelyn Hancock, a spokeswoman for the Indiana Economic Development Corp., the state's economic-development arm, declined to disclose how much battery maker Ener1 and Think had received in taxpayer-funded credits and incentives, claiming such information is confidential.

Ener1 also refused to provide the information.

What is known, however, is that both the Obama and Bush administrations poured millions of dollars into battery production in a quest to power thousands of Think City vehicles with lithium-ion batteries. To date, Ener1, parent of the battery company, has spent $55 million in federal funding, according to the U.S. Department of Energy.

In hindsight, some analysts say government backing of the car didn't seem like a bad investment. "It looked like electric vehicles were it in 2008. It really did," said Theodore O'Neill, an analyst who has followed the electric-car industry. "You had the government calling the shots and doling the money out with the major (automakers)."

Costly vehicle

Still, O'Neill says he wouldn't buy such a car. "For $40,000, you can get a certified pre-owned BMW convertible and a Vespa scooter. Both of them. And if you want to have a good time, put the top down." General Motors' Chevrolet Volt electric car also comes for about the same price.

Think City's plant, a 10-minute drive from Elkhart's Main Street, appears all but abandoned these days. When a reporter visited recently, the parking lot was empty and the visitor entrance and lobby were laced with cobwebs. A single pickup and a sign telling visitors to ring the buzzer were the only signs of life near the rear of the building. Inside two men were quietly baby-sitting the plant, awaiting headlights and seat belts from Europe so the cars would meet U.S. standards.

What eventually happens to these cars isn't clear. No one in Elkhart could point to a local executive in charge of production. A person identified as a spokesman declined to comment, saying he was no longer on the payroll.

The person who may have the most to say about Think's future also isn't talking. Russian investor Boris Zingarevich bought Think Global, the Norwegian parent company, at auction a month after its bankruptcy.

Reached by phone in Russia, Slava Bychkov, a spokesman for Ilim Group, said he could not provide details of the car company's future.

"The management is now under the restart process and will communicate their strategy in (the) near future," Bychkov said.

The Corolla is the best-selling car of all time

The most successful car in history may be the Ford Model T. While other models may have sold more vehicles, Ford managed to sell nearly 17 million cars from 1908 to 1927 -- a period when car ownership was rare compared to today. The Model T was so successful that nearly every other best-selling car adopted its formula.

The Model T was inexpensive to buy, inexpensive to operate, reliable and built by a large company that had hundreds of dealerships and trained mechanics.

The other top-selling vehicles, from the VW Passat to the Toyota Corolla, share all of these characteristics. The best-selling cars through history have appealed to a broad buyer base because they are within the reach of the masses.
advertisement

The best-selling vehicles have several other notable features in common. For one, the majority were introduced just before or around the same time that gas prices began to rise rapidly in the early 1970s, primarily because of the Arab oil embargo. Car companies offered 4-cylinder, light and fuel-efficient cars that allowed people to drive without badly hurting household budgets. Many of these cars continue to sell well today as gas prices are relatively high around the world.

Many of these cars also are manufactured and sold around the world. The Beetle is sold in the U.S. and Europe. The Passat is built in both the U.S. and China. Several of the best-selling cars from Japan are sold in most major countries around the world. Once a car proved its appeal with consumers, it made economic sense for a manufacturer to use the same base chassis and engine at plants on different continents.

24/7 Wall St. looked at best-selling car data from a number of sources. The sources included major media outlets that cover the auto industry, research firms, and car companies that keep lists of their own best-selling cars.